Our Milestones
DANIEL HECHTER REVOLUTIONIZED FASHION IN THE 60’S BY MAKING IT AVAILABLE TO EVERYONE.
He is one of the inventors of the ‘ready-to-wear’ and the concept of ‘affordable luxury’, which has been the brand’s motto for over 50 years. He was the first to develop and communicate a brand as a lifestyle. Based on its history and its DNA, the brand has grown, evolved and has become a true international success.
1962
creation of the brand with womenswear
In 1962, Daniel Hechter created the brand and launched his first womenswear collection.
1965
Kidswear
In 1965, he launched his first kidswear collection.
1967
Maxi Dress
In 1967, he disrupted the fashion world with his « maxi » dress pattern while the miniskirt was thriving.
1968
Menswear
In 1968, he launched the menswear collection which had an immediate success.
1973
psg
In 1973, he bought the Paris St Germain club that he raised to the 1st division level. Moreover, he designed the historical football jersey of the club.
1975
Sport collection
In 1975, he launched the first Sport Collection.
1998
Miltenberger Otto Aulbach GmbH acquires the brand
In 1998, Miltenberger Otto Aulbach GmbH, licensee for Daniel Hechter in Germany for years, acquired the brand. By restructuring collections, the current owners are strengthening its success all over the world.
2012
50 years
In 2012, the brand celebrated its 50th anniversary with a campaign signed by Peter Lindbergh.
2023
HECHTER PARIS
Daniel Hechter becomes HECHTER PARIS and is now positioned in the premium segment.
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Présentation Corporate
Objectif
Mettre en avant la force du réseau
Messages
Présents dans la plupart des capitales d’Europe
Localisation dans les centres villes
Ouvertures de 2 nouvelles enseignes en Asie en 2022
• Singapour
• Séoul
Ouverture d’une nouvelle enseigne à Los Angeles aux Etats unis
HISTORY
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OUR MILESTONES